January 21, 2025

Florent Perrichon Appointed CEO of LAURENT FERRIER

Geneva, January 20, 2025 

LAURENT FERRIER, the Swiss independent watchmaking brand, is pleased to announce the appointment of Florent Perrichon as its new Chief Executive Officer.

With over 25 years of experience in luxury brand management and global distribution, including senior roles at Tag Heuer, De Beers and Cerruti, Florent Perrichon is well-equipped to lead the company into its next chapter.  

“It is with pride and enthusiasm that I embark on this new phase at the helm of this exceptional brand, alongside Laurent Ferrier and François Servanin,” said Florent Perrichon.

Having served as board member at LAURENT FERRIER since 2013, Florent Perrichon has an in-depth understanding of the brand.

“It is a true privilege to lead this iconic Maison,” commented Florent Perrichon.

About Florent Perrichon:  

Florent Perrichon has built a career spanning over 25 years in the luxury, fashion, and business sectors. Florent’s expertise includes marketing, selective distribution, and production across various sectors within the luxury industry, particularly in watchmaking, jewellery, fashion, and accessories.  

His track record includes working with prominent luxury houses such as LVMH, where he spent six years at Tag Heuer and De Beers, as well as CEO of Cerruti, where he successfully led a brand turnaround. 

Florent holds a degree from the École Polytechnique of Paris. 

About LAURENT FERRIER: 

In 2010, Laurent Ferrier and François Servanin co-founded the LAURENT FERRIER brand. Since its creation, Laurent was given complete freedom by his friend and former racing partner to bring his horological vision to life.

Both gentlemen share a lifelong passion for motorsport and competed together in the 1979 “24 hours of Le Mans” where they secured an overall 3rd place.

Laurent chose to follow in the footsteps of his father and grandfather, pursuing a career as a watchmaker, blending family heritage with a quest for excellence.

Laurent’s exceptional sense of design balance and harmony earned him the role of Head of the Creation Department at one of Geneva’s most prestigious Haute Horlogerie Maisons.  

His vision and expertise then shaped the LAURENT FERRIER brand, now renowned for timeless design, peerless finishing, and mechanical innovation. 

The brand’s commitment to excellence has been recognized five times at the Grand Prixd’Horlogerie de Genève (GPHG), cementing its reputation among the world’s most discerning watch collectors.  